Finding leads for mass tort litigation is a difficult and often time-consuming task. You may even spend so much time looking for new clients that you cannot focus on building your case. You need an effective marketing solution that allows you to engage with as many potential clients as possible. That is why you should consider YouTube for your mass tort marketing campaign.
YouTube is one of the most popular video streaming platforms in the world. Since the company’s founding in May 2005, YouTube has grown significantly, permanently changing the way people spend their time online. Most importantly, YouTube is free to use, which brings a wide variety of users to this platform to view and share online content.
The marketing professionals at Mass Tort Alliance have years of experience developing YouTube ad campaigns. We understand how to optimize your YouTube ads to reach the most relevant audience, increasing the likelihood of finding future clients. Mass Tort Alliance is ready to help your law firm increase visibility and promote your legal services through customized YouTube marketing. Get started on your YouTube ad campaign today by contacting Mass Tort Alliance.
Understanding YouTube’s Success
As of September 2019, YouTube reported 30 million active users visiting their platform every day. These users watch approximately 5 billion videos each day, with the average person spending at least 40 minutes on the platform. These statistics not only demonstrate YouTube’s popularity, but they also indicate how well YouTube captures users’ attention.
Although YouTube may have started as a place for young adults to share funny videos and personal blogs, YouTube’s content is now incredibly diverse and offers videos for every age group. According to the Pew Research Center, 73% of American adults use YouTube, outranking even Facebook in popularity. When you advertise on YouTube, you have access to this diverse and expansive network of users, which offers you the best opportunity to find your potential clients.
Types of Advertising on YouTube
By far, the most popular advertising method on YouTube is video advertisements, which appear before or in the middle of a video. Unlike television advertisements, which can cost thousands of dollars to produce and run, YouTube video ads are a fraction of the cost and presented directly to your target audience.
YouTube offers three types of video marketing:
- Skippable in-stream ads: Users may skip your advertisement after five seconds of viewing. However, you only pay the platform if the user watches at least 30 seconds of the ad, or if they click on the accompanying link to your website.
- Non-skippable in-stream ads: A video advertisement at least 15 seconds long, which the user cannot skip. You pay for these ads based on the number of times they run on the platform.
- Discovery ads: YouTube presents your ad in the search results when a user inputs relevant keywords while searching for a video.
Video marketing on YouTube is often most effective when used in conjunction with non-video ads, such as:
- Display ads: An image and text about your firm displayed on the right-hand side of the video.
- In-video overlay ads: An ad for your firm displayed over the top or bottom of a video.
Determining what kind of advertising your firm needs can be confusing. However, Mass Tort Alliance specializes in creating personalized ad campaigns, and we will use our knowledge to help you choose the most effective YouTube marketing tools.
Benefits of Marketing on YouTube
Native advertising is only effective when you know that your customized ads are reaching the right people. However, when you create a mass tort marketing campaign on YouTube, you have the power of YouTube’s advanced algorithms working in your favor. More than 60% of YouTube’s users report that they watch videos based on their personal interests. YouTube encourages this behavior by recommending videos that will keep that user engaged for as long as possible.
YouTube utilizes these algorithms for advertisements as well, so you have the greatest opportunity to reach a potential client. This platform connects users to your ads by considering numerous important factors, such as:
- Keywords
- Demographics
- Affinity with the topic
- Customer match
- Similar audiences
These methods create an ever-expanding network of relevant users by targeting specific groups of people and then determining which similar groups may also be interested in your ad. Furthermore, YouTube provides feedback on your campaign’s efficacy through statistical data. Mass Tort Alliance actively monitors YouTube’s analytics to help you determine which ads are most effective and where you should focus your time and money.
Not only are the platform’s features enticing, but YouTube also offers its ad service at a fraction of the cost of many other marketing methods. The most popular advertising methods on YouTube are priced using pay-per-click (PPC) or “True View.” This means that you only pay when users click on your ads or when they watch at least 30 seconds of your video. On average, the cost per view on YouTube is between $0.01 and $0.03, allowing your marketing budget to go further than ever before.
How Can Mass Tort Alliance Help Your Law Firm?
Marketing your mass tort legal services on YouTube can bring you more web traffic and more clients than ever before. However, creating effective native advertising campaigns on YouTube is time-consuming and requires extensive digital marketing skills.
That is why you need the digital media professionals at Mass Tort Alliance to build your YouTube ad campaign. We have spent years creating cutting-edge campaigns to promote law firms. Our team utilizes data science to find the right marketing methods and to provide personalized ad campaigns to fit your firm’s needs. Mass Tort Alliance understands how to optimize your advertisements, so you receive the greatest benefit for the lowest price.
Contact Mass Tort Alliance Today
If you want to make your firm a leader in mass tort litigation, you need to find the right clients as fast as possible. Successful native advertising and digital media management is the key to expanding your firm’s client base, and Mass Tort Alliance is ready to help. Start working on your website today by contacting Mass Tort Alliance.