Mass tort lawsuits are an effective way to grow and support your legal firm. These cases are incredibly lucrative and can offer you state-wide and national recognition. However, successfully landing a mass tort case is difficult if you are not using every opportunity available to reach your potential clients.
You need to capture your future clients’ attention through targeted ads, but you also need to ensure that this ad is located where it will receive the greatest possible exposure. That is why you need to market your mass tort firm using the most popular search engine on the internet – Google.
In October of 2019, Google reported close to 259 million unique users in the United States. These users used the Google search engine for approximately 12.7 billion inquiries in January 2020, significantly overshadowing the second-largest competitor, Microsoft, with only 5.23 billion searches. Google’s popularity is unprecedented, and this high level of traffic provides the perfect opportunity for you to locate potential clients.
Although Google may hold the key to your audience, effectively advertising on this platform is not easy. It is often a time-consuming process that requires extensive knowledge of digital marketing and analytics. You do not have the time to learn how to advertise your mass tort skills on Google, and you cannot afford to lose any potential clients due to ineffective advertising.
That is why you need to work with the legal marketing and lead procurement professionals at Mass Tort Alliance. We develop innovative solutions to help your firm find future clients, tailoring our approach to meet your company’s needs. Start increasing your mass tort client base today by contacting Mass Tort Alliance to discuss your Google marketing options.
Understanding PPC Advertising
Pay-per-click (PPC) marketing is a specialized form of advertising that allows you to pay the advertising platform based on the number of users who click on the ad to visit your site. This method of marketing links your ad to relevant keywords, increasing the likelihood that a targeted user will see your content and encouraging the user to click on your ad. You only pay the advertising platform when a potential client clicks on your site, simultaneously saving you money and increasing the impact of your ads.
Through PPC marketing, you can accomplish numerous business goals in a single campaign, including:
- Generating new leads
- Increasing client base
- Promoting firm recognition
- Strengthening bonds with current and past clients
- Informing clients about mass tort litigation
- Presenting your firm as a reliable source for legal counsel
Most importantly, PPC marketing allows you to accomplish each of these goals at a fraction of the cost of standard legal advertising. This system allows you to pay less for advertising because you are not tethered to a flat rate fee. Instead, you only pay when your advertising works.
PPC marketing provides another hidden benefit that helps you get the most out of your ad campaign. PPC platforms want your advertisements to succeed because your success increases their revenue. This system encourages the platform to make a dedicated effort to present your ad to the most relevant audience.
When implemented correctly, PPC marketing is one of the best ways to direct potential clients to your website. However, choosing the right keywords to maximize web traffic is a difficult task. Mass Tort Alliance has created numerous successful PPC campaigns. We understand how to optimize your marketing efforts to ensure that you are getting the greatest benefit for your money.
Impact of Marketing on Google
The number of people using Google as their primary search engine continues to grow every day, providing one of the largest and most diverse audiences for your advertisements. Furthermore, the Google network is expansive, encompassing over 2 million websites, and approximately 650,000 apps. This allows your advertisements to reach clients on a wide variety of devices and numerous different parts of the internet.
PPC advertising on Google is a rapidly growing industry. Since its founding in October 2000, Google Ads has been a leader in online advertising, and it is currently the largest PPC platform available. The secret to Google’s success lies in its comprehensive network of algorithms that help direct users to the most relevant searches.
Due to Google’s wide recognition, PPC marketing with Google Ads is more expensive than on many other platforms, with an average price range between $1-$2 per click. However, the success of Google marketing campaigns is staggering, with an estimated $11 return for every $1 spent on advertising.
Furthermore, when you utilize Google PPC marketing, you not only gain a large, targeted audience for your ads, you also gain control of your advertising presentation, including tactics such as:
- Placing your ad at the top of the search results
- Providing images to capture audience attention
- Implementing different ad styles such as banners and sidebars
These features give you a significant advantage over your competitors, who may rely on SEO or organic rankings to promote their website, helping you secure the greatest number of mass tort leads.
How Can Mass Tort Alliance Improve Your Mass Tort Marketing?
Unlike other media management companies, Mass Tort Alliance does not simply just create ads and build websites. We utilize data science and analytics to create effective marketing strategies proven to increase your web traffic. Our digital marketing professionals understand the complexity of creating a comprehensive and effective advertising campaign, and we will use this knowledge to support your firm every step of the way.
However, our skills do not end with ad optimization. Mass Tort Alliance offers numerous different services to simplify the process of finding mass tort clients. We work with your clients before they contact you, so we can answer their questions and determine if they qualify for a mass tort lawsuit. This tactic offers your clients the information they need, while you focus your time and energy solely on the mass tort case at hand.
Contact Mass Tort Alliance Today
Mass tort litigation relies on finding the right clients for your case. Google Ads help you reach your clients more effectively and ensure you are only paying for advertisements that work. Start developing your PPC advertising campaign today with the help of the digital marketing professionals at Mass Tort Alliance. Contact us right now to learn how we can help increase your client base for mass tort litigation.